My role at the LCBO is very business-focused: I support our retail and wholesale operations to ensure commercial excellence, as well as meeting our obligations for transparency as a government-owned enterprise. But increasingly I was finding that I needed to know about our suppliers. The IWEG courses will help me understand how and where our products are produced and how I can support strong partnerships with the beverage alcohol industry.
LCBO partners with wine agents and wineries all over the world to bring the best products to Ontario consumers: having a deeper understanding of how and where these wines are produced and why our customers are buying them will help me to meet LCBO’s business objectives. Plus, I also love wine and want to learn more so I can pick delicious bottles at my local LCBO!
Be curious and take time to really appreciate the tastings as part of the training. Memorizing the wine locales is part of the knowledge, of course, but ultimately it’s about building a palate and an appreciation for wonderful wines!