Geoffrey Moss is a Master of Wine and a WSET Diploma alumnus. He is the principal of Lithica Wine Marketing, a boutique branding and marketing agency with a focus on direct-to-consumer sales and marketing. After graduating with a degree in political science from McGill University, Geoffrey took the only logical next step and enrolled in a winemaking and viticulture program.
When I was just starting my professional career, I thought credentials would help to bolster my credibility. But, in truth, it was the act of working towards those post-nominal letters that made the biggest difference, both personally and professionally. I realized I had to make the time and put in the work if I wanted to be successful. Having a study partner helped to keep me focused and honest, while also offering an important alternate perspective. It wasn’t an easy or smooth journey, but that just made me want it more. You’ll realize when you’re ready to pass.